Overview
Optimization is where performance is improved over time. It uses reporting insights to identify what is working, what is not, and where adjustments should be made.
Without a structured approach, improvements are inconsistent. Changes are made without clear reasoning, and progress is difficult to track.
A structured optimization process ensures that insights lead to action. It connects testing, performance data, and strategic decisions so marketing continues to improve and scale.
Explore the core components of optimization below to see how performance is refined over time.